At age 21, Normand Couture, a Montreal freshly graduated designer, opened his first retail store, the first of seven in Eastern Canada offering modern imported furniture from all over the world. The Domicil company became public and operated for 18 years.
Normand travelled a lot as a buyer and got strongly influenced by international trends, an invaluable asset for a product designer.
In 1995, Normand launched Sofas International where he developed the patented sofa concept Caméléon, winning numerous awards, among them, Canada’s highest distinction for 4 years in a row.
In 2007, COUTURE International, distributing Normand’s exclusive designs was launched.
COUTURE Jardin was launched in 2010, in partnership with his son, Philippe, bringing unique outdoor furniture to the market.
In partnership with Palliser, PINNACLE Seating Studio began in 2014 as an exclusive producer of high end upholstery design by Couture.
2015 sees the opening of a COUTURE Jardin showroom and warehouse in Florida.
Normand Couture designs have been sold in over 50 countries.
Altogether over 50 awards have been received for products design, retail achievements and various implications in the design and furniture world, including 7 Pinnacle Awards, 8 Medalions and Grand Medalions, Excellent Design Award, etc